Classical music industry
The client is a guitarist and composer of international fame who also uses his editorial to promote and market his own works and recordings.
His client block is not extensive but on the contrary they are faithful followers who maintain an average of 2.40 minutes in visits to the web. In addition, the average number of new clients is 27% per month, and the average number of visits per client is 5.42 times per quarter.
Publications for web and social networks
Audio and video material for promotions
Milonga Del Ángel
Milonga del Angel – Astor Piazzolla. Arrangements by José María Gallardo Del Rey.
Score available in Gallardo Del Rey Ediciones: https://gallardodelrey.com/product/milonga-del-angel/
Editorial design for online and offline scores
Being able to offer a current image together with a platform that can integrate all the necessary solutions for a good trade was one of the needs for this client. Currently, a clean and direct website is shown that integrates e-commerce, audio, video, agenda, blog, and a membership platform prepared for different online video courses.
At present, visitors who use a mobile phone to follow the artist exceeds 57%.
Necessary e-commerce integration since the sale of scores and audios, mostly downloadable, accounts for 80% of the actions on the web.
The good integration of control parameters makes the analytical function complete and of quality to be able to manage all the promotions (Ads, Newsletter, Coupons, etc).