Diverauto was born from the need to offer a safe leisure option after Covid-19

Digital Marketing Strategist

Drive-in Cinema
Diverauto was born from the need to offer a safe leisure option after Covid-19, with the car compartment being a protected space. This activity has been maintained in the summer months.

Year:
2020

Role:
Direction and management of sales strategies through Digital Marketing

Client:
Ingeniería de Eventos S.L.

General proposal
After the new situation caused by Covid-19 and with the recommendations proposed by the World Health Organization as well as the challenge of health authorities, Ingevents proposes an activity that contemplates these necessary measures, being also the first portable drive-in cinema in Spain.

01 WP E-commerce & SEO
New WordPress for E-commerce Creation of a web platform with Woocommerce, with integral SEO management, connection with Facebook Instagram & Youtube, payment gateways (Stripe, PayPal), clean and fast design, email management with MailChimp, etc.

02 Social Media
Creation and management of new Social Media accounts (Youtube, Instagram, Twitter, Youtube, Google My Bussines), management of promotions, ads, raffles, etc.

03 Analytics
Review and management of protocols for Google Ads, search and renewal of keywords, management of ads, analysis of sersults and proposals for improvement.