Seville Royal Symphony Orchestra

Art Direction · Demand Generation · Analytics

The Seville Royal Symphony Orchestra was created in 1990 and since then its activity has been incessant, bringing together the most important figures on the national and international scene.

Year:
2020

Role:
Art Director

Client:
Royal Symphony Orchestra of Seville

General proposal
The main idea was to carry out a Christmas campaign that would put a more personal touch, and in this way bring the wishes of each musician closer to each of the subscribers and followers of the orchestral formation.
A campaign supported by feelings between families.

01 Script and coordination
Elaboration of a script, under the recommendations established in the Digital Marketing Plan

02 Recording
Four days of recording and five for a post-production aimed at enhancing feelings

03 Strategy and Action Plan
Creation of an international strategy, taking advantage of the Christmas occasion to increase the projection of the orchestra in related audiences.